Continuing its commitment to driving economic growth in the Sultanate, ahlibank launched the fourth edition of the “ahlibank Ramadan Souq” in collaboration with the Small and Medium Enterprises Development Authority (Riyada). The initiative serves as an integrated platform that brings together small and medium enterprises, providing a strategic opportunity to empower Omani entrepreneurs and support the development of their businesses while encouraging sustainable growth. The fourth edition of the Souq was held from 5 to 7 March 2026 at ahlibank’s Head Office in Wattayah, attracting strong participation and achieving notable success.
The Ramadan Souq reflects ahlibank’s commitment to supporting the objectives of Oman Vision 2040, which aims to diversify the national economy, empower small and medium enterprises, and strengthen their role as a key driver of economic growth. Through this initiative, ahlibank continues to leverage its community and economic platforms to empower entrepreneurs by providing a supportive environment where they can showcase their products, expand their networks, and unlock new opportunities for business growth. The Souq also fosters stronger collaboration between the financial sector and the local community by supporting youth and emerging enterprises, encouraging innovation and entrepreneurial spirit, and reinforcing the bank’s role as an active partner in achieving sustainable economic and social development.
This year’s edition of the ahlibank Ramadan Souq witnessed significant expansion, hosting more than 70 entrepreneurs representing SMEs within a vibrant commercial environment. Participants showcased a diverse range of products associated with Eid Al-Fitr preparations, including clothing, perfumes, handicrafts, and other distinctive local products. The Souq opened with a festive atmosphere through a (Qaranqasho) celebration for children, bringing joy and excitement through interactive activities, gifts, and special raffles in a Ramadan experience that reflects the spirit of community and authentic Omani traditions. The event also featured a dedicated children’s corner with engaging activities, in addition to a diverse food and beverage section, making the Souq a dynamic gathering point for entrepreneurs in the Sultanate and a platform that enables them to showcase their products, exchange expertise, and explore innovative ideas—ultimately supporting entrepreneurship and contributing to a vibrant and sustainable economic environment.
Commenting on the initiative, Jumana Al Hashmi, Assistant General Manager – Head of Marketing and Corporate Communications at ahlibank, said:
“Driven by our belief in the banking sector’s role as a key partner in supporting economic and social development, ahlibank continues to host its Ramadan Souq for the fourth consecutive year, reaffirming our commitment to empowering SMEs and supporting their sustainable growth. This initiative serves as a valuable platform that brings together more than 70 entrepreneurs within a dynamic commercial environment that enables them to showcase their products, expand their networks, and build new opportunities for collaboration. At ahlibank, we believe that supporting entrepreneurs is not merely a community initiative, but a meaningful investment in the future of the national economy—one that aligns with the objectives of Oman Vision 2040 and strengthens the role of the private sector in driving sustainable development.”
The event concluded with ahlibank reaffirming its commitment to launching impactful initiatives that support entrepreneurs and small and medium enterprises, reinforcing its role as an active partner in corporate social responsibility and contributing to the advancement of sustainable economic and social development in the Sultanate of Oman.