As a testament to its enduring commitment to responsible social impact and inclusive development, ahlibank officially launched its Ramadan CSR campaign, titled ‘Al ahli le Ahlah’, at a dedicated event held on 18 February at its Head Office. The event brought together senior leadership representatives from the bank, alongside key external stakeholders, and received notable media interest, reflecting the significance of the initiative within the broader social landscape.
As part of the event proceedings, ahlibank, represented by its ‘ahli Cares’ team, established a series of partnerships with charitable and social welfare organizations. The bank signed a strategic agreement with the Public Authority for SME Development – Riyada to continue empowering SMEs through the fourth edition of the ahlibank Ramadan Souq, reinforcing their economic sustainability. The agreement was signed by Jumana Al Hashmi, AGM – Head of Marketing & Corporate Communications at ahlibank, and Ishaq Al Shukaily, Director of Marketing and Events at Riyada.
The second agreement renewed the bank’s partnership with Al Rahma Association for Motherhood and Childhood. Signed by Jumana Al Hashmi on behalf of ahlibank and Honourable Sana Abdulrahman Al Khanjari, Chairperson of Board of Directors of Al Rahma Association, the partnership will support widows and divorced mothers caring for orphans by providing essential home appliances under the Association’s ‘SAS’ housing initiative.
The bank also signed a third agreement with Ihsan Association – South Al Batinah governorate, formalized by Jumana Al Hashmi on behalf of ahlibank, and Yousuf Al Lamyak, Head of Ihsan Association – South Al Batinah Branch. The partnership will support senior citizens through home healthcare solutions that enhance their quality of life and health stability.
The bank also continued its partnership with the Sanubadir team for Patient Care, aiming to support patients from low-income families by providing medical equipment and supplies, as well as supporting their remote education and promoting humanitarian care. The agreement was signed by Khalid Al-hsani on behalf of the Sanubadir team, and Jumana Al Hashmi on behalf of the bank.
Commenting on the launch, Jumana Al Hashmi, stated, “Ramadan invites institutions to reflect on the depth and quality of their contribution to society. At ahlibank, we see this period as an opportunity to extend support in a manner that is deliberate and far-reaching. Our focus is on ensuring that our efforts are not confined to one area of impact, but thoughtfully distributed across the different realities communities face today. This enables us to respond to diverse societal needs with accountability and consistency, while sustaining meaningful and lasting relevance.”
These partnerships reflect the bank’s commitment to working alongside trusted institutions with a strong local presence and specialized expertise, ensuring initiatives are carried out with transparency and efficiency. Two additional initiatives will be implemented in coordination with ahlibank and ahli islamic branches across the Sultanate. In collaboration with several teams and charitable associations, they will deliver Ramadan essentials and Kaswat Eid initiative, aiming to unify efforts, maximize impact, and efficiently direct resources to those in need.
The campaign reflects ahlibank’s broader people-centric philosophy and its focus on cultivating a strong culture of volunteerism. Through ahli Cares, employees actively dedicate their time and efforts to meaningful social causes, reflecting a shared sense of responsibility that extends beyond institutional mandates.
Building on this foundation, ‘Al ahli le Ahlah’ reinforces ahlibank’s role as a responsible financial institution committed to sustainable social contribution. The campaign reflects the bank’s continued effort to align institutional values with meaningful action, supporting community wellbeing through initiatives grounded in long-term societal impact.